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Treating and Understanding Brain Addiction

Changing addictive behavior is not an easy process. Addictive behavior is supported by powerful changes in brain activity. Parts of our brains become over excited, primarily due to the increase in immediate reward addictive behavior generates. These pleasurable payoffs while immediate, are unfortunately predictably followed by increasing negative consequences. Due to this repetitive reward cycle and our wish to avoid negative outcomes, dependence becomes established, resulting in significant alterations in brain activity.

In addition, our brains, in a sense, become “comfortable” with this pattern despite its increased cost in terms of painful consequences. This situation also helps us understand how addiction progresses, why we develop and struggle with cravings as well as why we have difficulty dealing with feelings, effective problem solving strategies, and impulsive decision making, all of which powerfully contribute to relapse behavior.

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Changing addictive thinking and behavioral patterns, like a lot of other habits, is not easy. At Beacon HouseSM, we offer effective strategies for altering thinking, feeling and behaviors that are based on sound neuro-behavioral principles. We offer educations that help you understand the brain’s connection with compulsive and addictive behavior. In addition, we incorporate nutritional strategies and a physical exercise program that help support ongoing recovery.

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